San Jose State University

MBA Course Descriptions

MBA Program Required Courses (On Campus / Off Campus)


BUSINESS 200W - Managerial Communications
Using a case approach, students will learn about communication within the business world, with the intention that they will practice interpersonal, team, and presentation skills that are expected of effective managers.   3 units.
Prerequisite:Graduate Standing.

BUSINESS 202 - Global Business Environment
Overview of global business environments; emphasizes economic, cultural and political forces that impact the conduct of international business. Includes why and how to go international, international trade, international finance and operations, culture, and selecting target markets and strategy. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 210 - Developing and Managing People
Based on the philosophy that increased self-awareness and effective self-management leads to more effective management of others, uses experientially focused, integrating models, principles, and activities. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 220 - Accounting Principles
Introduces students to financial and managerial use of accounting information systems and concepts, including the sources, uses and limitations of accounting information as used by investors outside the firm and by managers within the firm. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 230 - Marketing Management
Fundamental concepts and skills required for understanding markets and managing marketing efforts. Includes market orientation, consumer and industrial buyer behavior, market segmentation, target market identification, product development, pricing, distribution channels, marketing communication, strategy development, and marketing planning and control. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 250 - Law and Ethics
Course focuses on both law and ethics in the business environment, how individuals and organizations approach law and ethics, as well as the ethical, legal and social consequences of disregarding law and ethics in favor of other objectives. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 260 - Managerial Decision Analysis
Concerns the inherent complexities in the process of choice. Covers decomposition of the decision environment, the use of decision trees, value theory, analysis of criterion, the statistical measurement of risk and uncertainty, preposterior analysis, and problems of collective choice. 3 Units.
Prerequisite: Business Statistics and Graduate Standing.

BUSINESS 270 - Financial Management
Introduces the structure, markets and regulatory factors within the financial system. Develops basic skills in preparing financial plans/budgets, valuing capital costs, financial assets and evaluating the firm's capital structure, cost of capital, working capital, dividend policies, financing and investment decisions. 3 units.
Prerequisite: BUS 220 and Graduate Standing.

BUSINESS 280 - Operations & Supply Chain Management
Analysis and management of the production/operations function using cases and computer applications. Includes: process characteristics, plant design, work study and design, inventory and production control, quality control, CAD/CAM and the use of computers/servo-systems for productivity improvement. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 290 - Strategic Thinking
Integrative focus on managing the total enterprise, including corporate and business-level strategy formation. Applies market and industry analysis, using qualitative and quantitative techniques, to position companies in their competitive environment. Students create a strategic plan for on-going or new organization. 3 units. Prerequisite: Completion of all required courses and at least two electives. This class is taken in your final semester.

MBA Program Elective Courses


BUSINESS 222 - Profit Planning and Control
Course covers how financial planning and control systems operate, and are used to deploy strategy, align interests, improve operations, and facilitate strategic change, maximizing firm value. Includes disciplined processes of decision-making, resource allocation, performance measurement to link strategy, management action, and shareholder accountability.  3 units.
Prerequisite:  BUS 220 and Graduate Standing.

BUSINESS 224 - Financial Statement Analysis
Course develops the ability to understand, interpret, and analyze financial information, and examines the relationship between financial statement information and the capital markets. Students integrate learning in the MBA program, develop financial analysis skills, and expand perspectives of business and professional roles.   3 units.
Prerequisites:  BUS 220 and Graduate Standing.

BUSINESS 231A - Market Forecasting
Course will help business people in understanding and identifying the appropriate forecasting methods in order to make a more accurate prediction of future demand.   3 units.
Prerequisite:  Graduate Standing.

BUSINESS 231C - High Tech Marketing
Course will give students exposure to marketing in technology industries. Principal ideas from the technology adoption life cycle form the conceptual basis for the course. Differences between technology marketing and other kinds of marketing are explored and special skills identified. 3 units.
Prerequisites:  BUS 230 and Graduate Standing.

BUSINESS 232 - Third World Marketing Manager
Marketing in Third World high risk areas: Russian, African, Islamic. Understanding methods of marketing, as well as how to deal with specific third world risks: mafia, bribery, "black" market, smuggling and corruption. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 233 - Business to Business Marketing
Course deals with business-to-business marketing, that is, the marketing of goods, services, and ideas to business and non-retail institutions. Covers product, price, promotion and distribution with emphasis on strategy development and marketing decision-making. 3 units.
Prerequisites: Graduate Standing.

BUSINESS 233B - Relationship Marketing: Pacific Rim
Course focuses on how to launch a PacRim "start-up". Topics include PacRim forms of product-launch, sales presentation, negotiation, product adaptation, promotion, PacRim risks. Special section on how to launch your overseas career.   3 units.
Prerequisites: Graduate Standing.

BUSINESS 233E - Marketing to Eastern/WesternEurope
Course reviews the region's geography, histories, cultures, religions and those aspects of European lifestyle that directly facilitate our commercial efforts or marketing and doing business in Eastern and Western Europe. 3 units.
Prerequisites: Graduate Standing.

BUSINESS 234B - Promotional Strategy
Explores the media and techniques used by businesses to communicate with consumers, resellers, and the public. Topics will include budgeting; choosing media; testing communication effectiveness; executing and controlling advertising; personal selling, and consumer trade promotions. 3 units.
Prerequisite:  BUS 230 and Graduate Standing.

BUSINESS 236 - Current Topics in Marketing
Emphasizes marketing and decision-making in social, government and business environments. Uses behavioral science and quantitative techniques to develop strategies for tactical and strategic marketing solutions to problems which impact on R&D, finance, logistics, manufacturing, distribution and others. 3 units.
Prerequisite: Business 230 and Graduate Standing.

BUSINESS 238 - International Marketing
The development of international marketing strategy. Focus on the evaluation of the various environmental variables, selection of target markets, methods of entry, developing an appropriate marketing mix and planning/control of the international marketing effort. 3 units.
Prerequisite: Business 230 and Graduate Standing.

BUSINESS 240 - Electronic Commerce
Focuses on organizational uses of information technology, impacts of IT on organizational operations and strategies, and increasing importance of Internet/WWW in business activities. Covers fundamentals of IT, organizational applications of IT and Internet, and successfully developing and implementing IT-based applications. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 241 - Structured Methods of Information Technology
An analysis of structured methodologies of programming, documentation, testing, and management. Examined in terms of various information technologies; emphasis on development of techniques to analyze, design and adapt system solutions to organizational information needs. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 242 - Distributed Information Systems
An analysis of database management systems, data communications, and telecommunications in a distributed information network. Focus will concentrate on identifying the means through which an organization can use the information technologies of distributed systems to satisfy its data needs. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 243 - Database Management
Introduction to database approach of planning, design and implementation of information systems applications in organizations from the viewpoint of the manager as knowledgeable user. Includes data modeling, data integrity and practical project assignments. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 244 - Seminar in Organizational Communication
Examination of internal communication processes in large organizations. Emphasis on information flow, communication networks, communication relations and the design and management of communication systems. Experience in gathering and analyzing data to monitor and assess a communication system. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 251 - Personnel and Labor Relations
Technical treatment of personnel management principles, including forecasting of staffing needs, job analysis, recruitment and selection, equal employment opportunity, training and development, performance appraisal, compensation, occupational safety, labor and employment law, collective bargaining, multinational personnel management.   3 units.
Prerequisite: Graduate Standing.

BUSINESS 252 - Managing Organizational Change
The focus will be upon applied organizational change by covering organizational behavior from a normative, policy-oriented perspective. The perspective will be one of viewing the person (student) as an actual or potential change agent; a consultant (internal or external), innovative personnel specialist, or middle or top level manager. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 253 - Conflict Management and Negotiation
Introduces a theoretical framework and skill-building exercises/simulations for negotiating agreements in adversarial or competitive relationships. Explores conflict resolution methods applicable to commercial transactions, employee relations, union management negotiation and contract disputes, as well as international diplomacy. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 257 - Creativity In Managers
Enhancing ability to manage one's self and construct organizational processes and environments that help move individuals from mechanicalness to creativity. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 258 - Leading Edge Managers
Experiential seminar to develop specific managing and leading capabilities. Focus on skills typically missing from MBA education: managing a multi- and cross-cultural workforce; developing effective teams and collaborative work; building a high-performing work system. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 262 - Leadership
Explores classic and contemporary models of leaders and leadership and defines the difference between management and leadership. Practical applications of theory emphasizing the contingency perspective. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 263 - High Performance Management
An intense analysis of management with main focus on understanding organizations as systems. Use of academic theories as tools with which you solve real-world tactical performance problems. Emphasizes critical thinking and problem solving. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 264 - Introduction to Technology Planning and Management
Develops technology strategies through a qualitative (scenario and strategy map-based) and a quantitative (decision analysis and option theory-based) approach for technology portfolio planning and management. It provides practical, stimulating, and easy-to-use methods for realistic applications. 3 units.
Prerequisite: Business Statistics and Graduate Standing.

BUSINESS 264A - Professional/Business Ethics
Ethical principles relevant to decision-making in business situations. Using case studies, examines and analyzes moral issues to determine the most appropriate actions. Experiential and self-reflective as well as theoretical. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 268 - Managing Across Cultures
A comprehensive foundation for understanding, managing, and successfully interacting in the multi-faceted, culturally-embedded contexts of multinational firms. Understanding major issues facing multinational corporations in the management of international operations; insights into cultural, historical and institutional factors; skills for working effectively in international multicultural teams. 3 units.
Prerequisite:  Graduate Standing.

BUSINESS 269 - Strategic Management in the Computer Industry
The online course focuses on the industry-specific strategic challenges faced by companies that comprise the sector that is preeminent in the Information Age. Case studies favor PCs over big Iron and software over hardware. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 271 - Capital Markets
Driven by technological change, deregulation and globalization, course provides students an overview of the U.S. and international financial environment through financial media, spreadsheets and the Internet. Students leave the class with knowledge of interest rates, flow of funds, derivatives, money and capital markets and financial intermediaries. 3 units.
Prerequisite: BUS 270 and Graduate Standing.

BUSINESS 275 - Corporate Finance: Cases in High Tech Firms
Course is a continuation of corporate finance where finance concepts directly related to high technology firms are examined. The concepts are enhanced by using five Harvard cases. Other data and handouts are provided to supplement these cases and the textbook. 3 units.
Prerequisite: BUS 270 and Graduate Standing.

BUSINESS 276 - New Venture Finance
New ventures face different business and financing environment than large, publicly-traded firms. The risk of R&D failure is more severe for new ventures. Examines how business and financing decisions are intertwined. Topics: Venture capital, joint ventures and intrapreneurship. 3 units.
Prerequisite: BUS 270 and Graduate Standing.

BUSINESS 277 - Investment Analysis and Management
Principles of financial and portfolio analysis applied to investments in common stocks and bonds. Descriptive characteristics of financial markets reviewed, with main emphasis on application of financial theory and statistics to understanding movements in security prices and portfolio values. A financial management viewpoint will be taken in conducting fundamental valuation analysis and formulating portfolio policy. 3 units.
Prerequisite: BUS 270 and Graduate Standing.

BUSINESS 278 - International Corporate Finance
The finance manager's responsibilities, risks, problems and need for strategic planning. Unique aspects of financial analysis for international business discussed and applied to real and/or similar decision situations. 3 units.
Prerequisite: BUS 270 and Graduate Standing.

BUSINESS 281 - Management of High Technology Organizations
Investigates ingredients for sustained profitable innovation. Emphasizes management of technological innovation, including: innovation strategies, organization, project selection, project management, managing and integrating functional areas. Analyzes developmental processes which enable small firms to grow and prevent large organizations from stifling innovation. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 283 - Entrepreneurship
Examines the growth and nature of entrepreneurship and the support infrastructure of tasks, people, finances and technology. Emphasizes entrepreneur characteristics sought by venture capitalists and investors, role of the business plan and evolutionary stages of start-up activity. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 284 - Managing Product Development
Views product development as a cross-functional business process. Examines concepts used and management challenges faced in structuring product development activity and in strategically managing a portfolio of product development projects. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 286 - Project Management
Covers both strategic and operational points of view for managing projects. Quantitative methods include project planning, budgeting, selection, scheduling, evaluation and control. Qualitative methods include project organization, staffing and team building. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 287 - Advanced Topics in Global Supply Chain Management
In depth analysis of current issues in global SCM with emphasis on industry best practices from around the globe. Topics may include continuous replenishment, value of information, outsourcing, collaboration, strategic alliances, e-SCM, supply chain risk, performance metrics, SCM simulations. 3 units.
Prerequisite: Graduate Standing.

BUSINESS 291 - Global Strategy
This course examines the behavioral, managerial, organizational, and strategic consequences of globalization. Writings on global strategy, including the literature on multinational, transnational, and metanational firms, cases looking at the globalization of new technologies, economic development in a WTO world, and sustainable development or green strategies are covered. 3 units.
Prerequisite:Graduate Standing.

BUSINESS 294 - Management Simulation Competition
Developing analytical and general management decision-making skills as member of a team competing in the regional business schools' management simulation game. Extensive use of computers for simulation and analytical/planning tools. 3 units.
Prerequisite:   Graduate Standing and instructor consent. 

BUSINESS 295 - Management Consulting Field Experience
Apply management theory and learn consulting skills by carrying out an intensive project. Identify and analyze actual business problems, develop and evaluate alternative solutions and present plan to management. 3 units.
Prerequisite: Graduate Standing

BUSINESS 297D - New Venture Marketing
The course will focus initially on the earliest stage of new venture development. Too often, entrepreneurs start right in on a business plan --or even launching the business without any kind of roadmap and the outcome is often unfavorable. We will start by learning to do a new venture investigation and later we will turn this into an early stage business/marketing plan. 3 units.
Prerequisite:BUS 230 and Graduate Standing.

BUSINESS 297D - TEC Thinking
New technologies have wide-ranging effects on society as well as benefits to customers. This class develops leadership ability through TEC Thinking, an approach to integrate three modes of thought - techno-strategic (combination of technological and industry perspectives), ethical (assessment of the range of non-transactional consequences), and creative (design of decisions to accomodate issues raised in the other two modes). We need to shift paradigms from the mechanistic, separated worldview that confines reason to one that sees systems and interdependencies, allowing the full use of our capacity for reason. 3 units.
Prerequisite: Graduate Standing.

BUS 297D - Advanced Management Skills
Seminar course developing skills employed in senior management positions: executive team structuring; power stakes and political dynamics; reputation building; developing speed and using deadlines for fast strategy and fast time-to-market; technical, political and personal component of executive decisions; cognitive styles; designing effective improvement activities; use of advisors and consultants; executive leadership and era management; and other selected topics.
Prerequisite: BUS 210 or 212

BUSINESS 297D - Managing Organizational Networks
Do you know what the social network in which you are embedded looks like? And does it matter? The answer to the second is ‘yes’: this course will explain why. For example, being more centrally placed in a network will improve your access to information. Bridging two unconnected people has advantages both in information and bargaining. We will explore the ways in which network structure matters both to individuals in an organization and for the organization itself, and how and knowledge of network structure can be used. 3 units.
Prerequisite: Graduate Standing.