Howard Combs Teaches Summer Courses in Thailand
In June and July, Marketing Professor Howard Combs taught advertising/brand management at Chulalongkorn University in Bangkok, Thailand and assisted the College of Accountancy and Commerce at Chulalongkorn with AACSB accreditation activities. He also visited Manila, Philippines and met with Reggie Santiago, a successful Lucas GSB MBA graduate who is managing a large call center for a global company.
In July, Professor Combs presented a paper at an International Business conference in Hong Kong. While attending the conference, he visited City University of Hong Kong and met with the study abroad administrators there, along with two SJSU exchange students currently studying there.
In August, he visited Yunnan University in Kunming, China. Professor Combs also gathered data for research on celebrity advertising in China and also began a research project on bank marketing in China.